An organic result is a non-paid search engine listing that earns its position through relevance and authority signals, as opposed to a paid advertisement that appears because a business bid for that placement.
Organic results are what SEO work directly targets, and they’re generally trusted more by users than paid listings, since they represent a search engine’s own independent judgment of relevance rather than a purchased placement.
Distinguishing organic performance from paid performance in analytics is essential for accurately understanding what SEO efforts specifically contribute to a business’s overall traffic and revenue.
Organic result performance is the core focus of every SEO service we offer.