Visual search refers to search queries initiated using an image rather than typed or spoken text, such as using Google Lens to identify a product or search for visually similar items based on a photo.
Visual search is particularly relevant for e-commerce and visually-driven industries, where customers might search for a product by photographing something similar rather than trying to describe it in words.
Optimizing for visual search involves high-quality, clear product imagery, descriptive alt text, and proper image schema markup, helping search engines accurately match visual queries to relevant products or content.
We consider visual search opportunities within our e-commerce-focused Technical SEO service.