A video snippet is a SERP feature displaying a video result directly within search results, often including a thumbnail image and sometimes a timestamped link jumping directly to the most relevant portion of a longer video.
Video snippets are particularly common for instructional or “how-to” style queries, where video content often satisfies user intent especially well compared to purely text-based results.
Optimizing for video snippets typically involves clear video titles and descriptions, proper Video schema markup, and, where relevant, structuring video content with clear chapter markers or timestamps that help search engines identify key moments.
We consider video snippet opportunities within our SEO Content Strategy service where relevant.