URL structure refers to the overall format and organization of a website’s web addresses, including how folders, categories, and individual page slugs are arranged to reflect the site’s content hierarchy.
A clean, logical URL structure improves both user experience (making URLs easy to read and understand at a glance) and search engine comprehension of how a site’s content is organized and related.
Best practices include keeping URLs reasonably short, using hyphens rather than underscores, avoiding unnecessary parameters, and reflecting a clear, logical hierarchy that mirrors the site’s actual navigation.
URL structure planning is part of our Technical SEO service.