Trust Flow is a metric developed by Majestic SEO that estimates a website’s overall trustworthiness based on the quality of sites linking to it, with links from highly trusted, authoritative sources contributing more heavily to the score.
Trust Flow is often analyzed alongside Majestic’s companion metric, Citation Flow (which measures link volume rather than quality), since the ratio between the two can reveal whether a site’s link profile is genuinely high-quality or artificially inflated with volume alone.
A site with high Citation Flow but low Trust Flow may indicate a link profile built through volume-focused, lower-quality tactics rather than genuinely earned, high-trust backlinks.
We evaluate link quality using metrics like Trust Flow within our Link Building service.