A title rewrite occurs when Google displays a different title in search results than the exact title tag a website provided, often substituting an H1 heading or other on-page text it judges to be more descriptive or relevant to the query.
Google has stated that title rewrites happen for a meaningful percentage of search results, typically when the original title tag is too long, contains excessive branding, or doesn’t clearly match user intent for the query.
Reducing the likelihood of unwanted title rewrites generally involves writing clear, appropriately concise title tags that genuinely reflect the page’s content and closely align with target search intent.
We optimize title tags to minimize rewrites within our On-Page SEO service.