Structured data markup is a standardized code format, following the Schema.org vocabulary, added to a webpage’s HTML to explicitly describe its content to search engines in a way they can reliably interpret and use for enhanced search features.
Beyond enabling rich results, structured data helps search engines build a more accurate, detailed understanding of entities and relationships across the web, supporting broader systems like the Knowledge Graph.
Implementing structured data correctly, and validating it using Google’s Rich Results Test, helps ensure a site takes full advantage of the enhanced visibility opportunities it can unlock.
Structured data implementation is a core part of our Technical SEO service.