A spam listing is a fake, duplicate, or keyword-stuffed Google Business Profile created specifically to manipulate local search rankings, such as a business name stuffed with extra keywords or a listing for a location that doesn’t genuinely exist.
Spam listings can unfairly outrank genuine, compliant businesses in local search results, which is why Google provides a mechanism for flagging and reporting suspected fraudulent or manipulative listings.
Businesses that discover spam listings competing unfairly against them in local search should report these violations directly to Google to help maintain a fair, accurate local search ecosystem.
We monitor for competitive spam listings within our Local & Map SEO service.