A SERP, or Search Engine Results Page, is what appears after someone types a query into Google or another search engine. It typically includes a mix of paid ads, organic (unpaid) listings, and SERP features like featured snippets, local packs, or image carousels.
Where your page lands on the SERP has a direct impact on how much traffic it receives. Studies consistently show a steep drop-off in click-through rate after the first few organic positions, which is why ranking improvements even from position 8 to position 3 can meaningfully change a page’s traffic and revenue.
Modern SERPs are increasingly crowded with non-traditional results — AI overviews, People Also Ask boxes, video carousels — which means ranking well requires more than just a high-quality page; it requires understanding exactly how that specific SERP is structured for a given query.
Our SEO audits include a full breakdown of how your target SERPs are structured, so your strategy accounts for what’s actually competing for that space.