A SERP feature is any non-standard element appearing on a search engine results page beyond the traditional list of ten blue links, including featured snippets, knowledge panels, People Also Ask boxes, image packs, and video carousels.
The prevalence of SERP features has grown substantially over time, meaning competing effectively in modern search increasingly requires targeting these features directly, not just standard organic ranking positions.
Analyzing which specific SERP features appear for a given keyword, through direct SERP analysis, reveals concrete opportunities to capture additional visibility beyond a single organic ranking position.
SERP feature targeting is built into our SEO Content Strategy service.