An SEO audit is a comprehensive review of a website’s current search performance and health, typically covering technical issues, on-page optimization, content quality, and backlink profile, to identify problems and opportunities for improvement.
A thorough SEO audit serves as the foundation for an effective strategy, since it’s difficult to prioritize the right actions without first understanding a site’s current strengths, weaknesses, and specific barriers to better performance.
SEO audits should be revisited periodically, not just at the start of an engagement, since new issues can emerge over time as a site grows, changes, or as search engine algorithms evolve.
Comprehensive SEO audits are the foundation of our SEO Audits & Reporting service.