Semantic HTML refers to using HTML elements according to their genuine meaning — such as article, section, nav, aside, header, and footer — rather than generic div elements for everything, helping both accessibility tools and search engines understand a page’s structure.
Proper semantic HTML improves accessibility for users relying on screen readers, while also giving search engines clearer structural signals about which parts of a page represent primary content versus navigation or supplementary information.
Adopting semantic HTML is generally a straightforward best practice for modern web development, requiring no significant additional effort compared to using generic elements throughout a page’s structure.
Semantic HTML structure is part of our Technical SEO service.