Schema markup is a form of structured data, using a shared vocabulary from Schema.org, added to a webpage’s HTML to give search engines explicit, machine-readable information about the page’s content — such as identifying a block of text as a recipe, a product with a specific price, or a review with a star rating.
While schema markup isn’t a direct ranking factor, it significantly increases a page’s eligibility for rich results in search — star ratings, FAQ dropdowns, event details, and more — which can substantially boost click-through rates even without a ranking position change.
Common schema types include Article, Product, LocalBusiness, FAQ, Review, and HowTo, each suited to different types of content and business needs.
Schema implementation is a core part of our Technical SEO service.