A rich snippet is an enhanced search result listing that displays additional information beyond the standard title, URL, and description, generated through structured data markup, such as star ratings, prices, or recipe cooking times.
The term is sometimes used interchangeably with “rich result,” though rich snippet more specifically refers to the original, earlier generation of these enhanced listings before Google expanded the concept into the broader rich results ecosystem, including things like carousels and interactive elements.
Regardless of terminology, the underlying value remains the same: structured data-powered enhanced listings tend to stand out more and earn higher click-through rates than standard, plain search results.
Rich snippet implementation is part of our Technical SEO service.