Review management refers to the ongoing process of monitoring, responding to, and encouraging customer reviews across platforms like Google, Yelp, and industry-specific review sites, as a core part of a business’s local SEO and reputation strategy.
Beyond responding to individual reviews, effective review management includes systematically requesting reviews from satisfied customers (through email, SMS, or in-person prompts), monitoring review velocity over time, and addressing negative feedback professionally and promptly before it affects broader reputation.
Search engines and consumers alike interpret a steady, healthy flow of recent positive reviews as a strong trust signal, making review management an ongoing effort rather than a one-time setup task.
Ongoing review management is part of our Local & Map SEO service.