Repurposing content is the practice of adapting an existing piece of content into a different format — turning a blog post into a video, infographic, or social media series, for example — to extend its reach and value without starting from scratch each time.
This approach maximizes the return on the original research and effort invested in creating a piece of content, since a single well-researched topic can generate multiple distinct pieces of content across different formats and platforms.
Effective repurposing goes beyond simply reformatting the same information verbatim, instead genuinely adapting the content’s structure and presentation to suit each new format and platform’s specific strengths and audience expectations.
Repurposing strategy is part of our SEO Content Strategy service.