A Progressive Web App (PWA) is a website built to function and feel like a native mobile app, offering features like offline functionality, push notifications, and home screen installation, while still being accessible through a standard web browser and URL.
PWAs can offer strong performance and user experience benefits, particularly for businesses wanting app-like engagement without the cost and complexity of building and maintaining separate native iOS and Android apps.
From an SEO perspective, PWAs remain crawlable and indexable like standard websites, provided proper technical implementation ensures content renders correctly for search engine crawlers.
We assess PWA implementation for SEO compatibility within our Technical SEO service.