Product schema is a type of structured data markup used to give search engines detailed, explicit information about a product listed on a webpage — including its price, availability, brand, and review ratings.
Implementing product schema makes a page eligible for rich results in search, such as star ratings, price ranges, and stock availability shown directly in the search listing, which can significantly increase click-through rates for e-commerce pages.
Keeping product schema accurate and up to date is especially important for pricing and availability fields, since discrepancies between the marked-up data and the actual page content can result in Google disabling rich results for that page, or in poor user experience if shoppers click through expecting outdated information.
Product schema implementation is part of our e-commerce-focused Technical SEO service.