Pages per session is an analytics metric measuring the average number of pages a visitor views during a single visit to a website, offering insight into how effectively a site encourages further exploration beyond the initial landing page.
Higher pages per session often indicates strong internal linking, compelling related content, and genuine visitor interest, though the ideal number varies significantly by business type — a single-page conversion-focused landing page has very different expectations than a content-heavy publisher site.
Improving pages per session typically involves strengthening internal linking, adding genuinely relevant related content suggestions, and ensuring clear, intuitive site navigation that invites further browsing.
We track this metric as part of our SEO Audits & Reporting service.