Organic CTR (click-through rate) measures the percentage of people who click on a specific organic search result after seeing it appear in search results, calculated by dividing organic clicks by organic impressions for that page or query.
Organic CTR varies significantly by both ranking position and query type, with informational queries in position one typically seeing much higher CTR than the same position for a more ambiguous or competitive commercial query.
Improving organic CTR through more compelling title tags and meta descriptions, or by winning additional SERP features, can meaningfully increase traffic even without any change in actual ranking position.
Organic CTR optimization is part of our On-Page SEO service.