The local pack (sometimes called the “map pack” or “3-pack”) is the prominent block of business listings, accompanied by a map, that Google displays near the top of search results for location-based queries like “coffee shop near me” or “electrician in [city].”
Appearing in the local pack is one of the highest-value outcomes in local SEO, since it sits above traditional organic results and captures a significant share of clicks for local searches, many of which carry strong buying intent.
Local pack rankings are influenced by a combination of Google Business Profile optimization, proximity to the searcher, review quantity and quality, and overall local relevance and authority signals.
Local pack visibility is the primary goal of our Local & Map SEO service.