The Local Finder is the expanded view of local business results, reached by clicking “More places” from a standard local pack or map search, showing a much longer, more comprehensive list of relevant local businesses beyond the initial three-listing pack.
Ranking within the Local Finder, even without appearing in the initial three-pack, still provides meaningful visibility for searchers who click through to see additional options.
Local Finder rankings are influenced by the same core factors as the local pack — relevance, distance, and prominence — making comprehensive local SEO work valuable for both visibility tiers.
We optimize for both Local Pack and Local Finder visibility within our Local & Map SEO service.