Local Business schema is a type of structured data markup that explicitly identifies a webpage as belonging to a local business, providing search engines with structured details like the business name, address, phone number, hours of operation, and geographic coordinates.
This markup helps search engines more confidently and accurately display a business in local search results and the local map pack, reinforcing the NAP consistency and location signals that power local SEO.
Local Business schema is especially valuable for businesses with multiple locations, since each location page can carry its own accurate, distinct markup, helping search engines correctly match each individual location to relevant nearby searches.
We implement Local Business schema as part of our Local & Map SEO service.