Link reclamation is the process of identifying and recovering previously lost, broken, or unlinked backlink opportunities across a business’s historical web footprint, such as fixing a broken link on another site or converting an unlinked brand mention into a full link.
Common link reclamation opportunities include links pointing to a now-deleted or moved page (fixable with a redirect), and mentions of a business that don’t currently include a hyperlink.
Regularly auditing for link reclamation opportunities is often a faster, more efficient way to recover valuable link equity than pursuing entirely new link-building outreach from scratch.
Link reclamation is a standard tactic within our ongoing Link Building service.