Infinite scroll SEO refers to the technical considerations required when a website uses infinite scrolling — where new content loads automatically as a user scrolls down, rather than using traditional pagination — to ensure search engines can still properly crawl and index all the content.
Without proper implementation, infinite scroll can effectively hide content from search engine crawlers, since crawlers generally don’t scroll or trigger JavaScript-based loading the way a human user would.
The recommended approach typically involves pairing infinite scroll with a paginated URL structure behind the scenes, so search engines have a crawlable, traditional path to every piece of content even while human users experience seamless scrolling.
We address infinite scroll implementation within our Technical SEO service.