A goal funnel is a defined sequence of steps a visitor is expected to take on the path toward completing a specific conversion goal, such as viewing a product, adding it to a cart, then completing checkout, allowing analysis of where visitors drop off along the way.
Analyzing goal funnel performance helps pinpoint exactly which step in a conversion process has the highest drop-off rate, providing a clear, specific target for optimization efforts rather than a vague sense that “conversions could be better.”
Funnel analysis is particularly valuable for diagnosing whether an SEO traffic quality issue or an on-site conversion issue is the primary bottleneck limiting overall business results from organic search.
Goal funnel analysis is part of our SEO Audits & Reporting service.