Geotagging is the practice of embedding geographic location metadata directly into images or content files, historically used as a minor local SEO signal to reinforce a business’s connection to a specific location.
While the direct SEO impact of geotagging images is now considered minor compared to other local ranking factors, it remains a low-effort, low-risk practice that can complement a broader local SEO strategy.
Geotagging is most relevant for businesses uploading their own original photography, such as of a physical location or completed project work, rather than stock or licensed imagery.
We consider geotagging as a minor complement within our broader Local & Map SEO service.