A featured snippet is a highlighted block of content that appears at the top of Google’s search results, above the standard #1 organic listing, directly answering a user’s query. It’s pulled from an existing webpage and can appear as a paragraph, list, table, or video.
Ranking in a featured snippet, sometimes called “position zero,” often significantly increases a page’s click-through rate, since it captures immediate attention and frequently overlaps with voice search results as well.
Winning a featured snippet typically requires structuring content to directly and concisely answer a specific question, using clear formatting like numbered lists, tables, or short definition-style paragraphs that search engines can easily extract.
Featured snippet targeting is part of our SEO Content Strategy service, built into how we structure content from the outset.