Event tracking is the practice of recording specific user interactions on a website — such as button clicks, video plays, file downloads, or scroll depth milestones — within an analytics platform like GA4, which uses an event-based data model by default.
Properly configured event tracking is essential for measuring engagement and micro-conversions that a basic pageview count alone wouldn’t capture, providing much richer insight into how visitors actually interact with a site.
Setting up meaningful, well-organized event tracking requires thoughtful planning around which specific interactions genuinely matter for a business’s goals, rather than tracking every possible interaction indiscriminately.
Event tracking setup is included in our SEO Audits & Reporting service.