An engaged session is a GA4-specific metric defined as a session lasting longer than 10 seconds, including two or more pageviews, or containing at least one conversion event, replacing the older concept of bounce rate with a more nuanced engagement measure.
Engagement rate, calculated as the percentage of total sessions that qualify as engaged, provides a more holistic view of visitor quality than the simpler single-page bounce metric used in older analytics platforms.
Tracking engaged sessions specifically from organic search traffic helps assess whether SEO-driven visitors are genuinely interacting meaningfully with a site, beyond just arriving and immediately leaving.
Engagement metrics are analyzed as part of our SEO Audits & Reporting service.