Duplicate product content occurs when identical or near-identical product descriptions appear across multiple pages or multiple websites — commonly because retailers use the same manufacturer-supplied product copy without modification.
This is one of the most common and damaging SEO issues for e-commerce sites, since it makes it difficult for any single retailer’s product page to stand out or rank well when dozens of competitors are using the exact same description.
The fix is straightforward but resource-intensive: writing unique, genuinely useful product descriptions for at least the highest-priority products, rather than relying on generic manufacturer copy across an entire catalog.
Prioritizing which products need unique content first is part of our SEO Content Strategy service for e-commerce clients.