Driving directions is a tracked action within Google Business Profile insights, recording how many people requested directions to a business location directly from its profile, representing a strong, direct signal of real-world visit intent.
Monitoring driving direction requests over time provides a useful proxy metric for understanding how effectively a local profile is converting search visibility into genuine, tangible customer interest.
A steady or growing volume of direction requests, alongside other engagement metrics like calls and website clicks, indicates a healthy, effectively optimized local presence.
We track GBP engagement metrics like this within our Local & Map SEO service.