Directory submission is the practice of listing a business’s website on online directories, historically a common and heavily used link-building tactic, though its SEO value has diminished significantly as search engines have become more sophisticated at evaluating link quality.
Modern directory submission is primarily valuable for local SEO citation purposes on genuinely relevant, high-quality, and industry-specific directories, rather than as a broad, general link-building strategy across dozens of generic directories.
Mass submission to low-quality, irrelevant directories is now considered an outdated, largely ineffective, and potentially risky tactic that provides little genuine SEO value.
We focus directory submission efforts on genuinely relevant local citations within our Local SEO service.