Crawl frequency refers to how often a search engine’s crawler revisits a given page or website to check for new or updated content, influenced by factors like the site’s overall authority, how often content actually changes, and available crawl budget.
Pages that update frequently and are considered important tend to be crawled more often, while static, lower-priority pages may be crawled infrequently, meaning changes to those pages could take longer to be reflected in search results.
Improving crawl frequency for important pages generally involves strengthening overall site authority, ensuring efficient site architecture, and maintaining consistent content update patterns that signal ongoing relevance.
We assess and optimize crawl frequency within our Technical SEO service.