Cornerstone content refers to a website’s most important, foundational pages — typically comprehensive, high-quality content covering a business’s core topics or services — that other, more specific content should link back to and support.
Cornerstone content functions similarly to a pillar page within a topic cluster strategy, serving as the primary, most authoritative resource on a core subject that a business wants to be recognized for.
Identifying and strengthening a site’s cornerstone content, through both quality improvements and strong internal linking support, is often one of the highest-leverage content strategy priorities for an established website.
Cornerstone content strategy is central to our SEO Content Strategy service.