Core Web Vitals are a specific set of metrics Google uses to measure real-world user experience on a webpage, focused on loading performance, interactivity, and visual stability. They include Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).
Core Web Vitals are part of Google’s broader Page Experience signals, and while they’re not the most heavily weighted ranking factor, poor scores can hold back an otherwise strong page, especially in competitive niches where every advantage matters.
Beyond SEO, Core Web Vitals directly affect conversion rates — slow-loading or visually unstable pages consistently see higher bounce rates and lower conversions, making this a shared priority for both SEO and business performance.
Core Web Vitals optimization is a central focus of our Technical SEO service.