A content inventory is a comprehensive, organized list of every piece of content currently existing on a website, typically including details like URL, publish date, word count, and performance metrics, serving as the foundation for a broader content audit.
Creating a thorough content inventory is often the essential first step before conducting a content audit, since it’s difficult to systematically evaluate and prioritize content decisions without first having a complete, accurate picture of everything that exists.
Content inventories are particularly valuable for larger, older websites where content has accumulated over years, often without a clear, centralized record of everything that’s been published.
Content inventory creation is the starting point of our content audit process.