A content audit is a comprehensive review of all the existing content on a website, evaluating each page’s current performance, relevance, and quality to identify what should be kept, updated, consolidated, or removed entirely.
A thorough content audit typically examines organic traffic and ranking trends, content freshness, keyword targeting overlap, and overall alignment with current business goals, since content strategies and priorities often shift significantly over time.
Regular content audits help prevent content decay (older content gradually losing rankings due to being outdated or outcompeted) and identify consolidation opportunities where several thin, overlapping pages could be combined into one stronger, more comprehensive resource.
Content audits are a standard part of our ongoing SEO Content Strategy service.