The buyer’s journey is the process a potential customer goes through from first becoming aware of a problem, to researching potential solutions, to ultimately making a purchase decision — typically broken into awareness, consideration, and decision stages.
Mapping content to each stage of the buyer’s journey ensures a business has relevant content for potential customers at every point in their decision-making process, rather than only targeting bottom-of-funnel, ready-to-buy searches.
SEO content strategy that ignores the buyer’s journey often over-invests in either purely informational content that never converts, or purely transactional content that fails to build trust with unaware or undecided searchers.
Mapping content to the buyer’s journey is core to our SEO Content Strategy service.