Broken link building is a link acquisition technique that involves finding broken (404) links on other websites, then reaching out to the site owner to suggest replacing the dead link with a link to a relevant, working page on your own site.
This approach benefits both parties: the site owner fixes a broken link that was hurting their own user experience, while the outreaching site earns a genuinely relevant backlink in a mutually beneficial exchange, rather than a one-sided ask.
Effective broken link building requires identifying genuinely relevant broken links (using tools that crawl resource pages or check for dead links on competitor-referenced pages) and having a truly comparable replacement resource ready to offer.
Broken link building is one of several white-hat tactics used in our Link Building service.