A brand mention is any reference to a business’s name or brand on another website, whether or not that mention includes an actual clickable hyperlink back to the business’s site.
Google has indicated that brand mentions, even without a direct link, can contribute to a business’s overall entity recognition and authority signals, reflecting real-world visibility and reputation beyond just the traditional link graph.
Monitoring brand mentions across the web helps identify opportunities to request that an unlinked mention be converted into a full backlink, and provides broader insight into overall brand visibility and sentiment.
Brand mention monitoring is part of our ongoing Link Building service.