Bing Webmaster Tools is Microsoft’s free platform providing website owners with crawl, index, and performance data for Bing search, functioning similarly to Google Search Console but for the Bing search ecosystem.
Given Bing’s role in powering Microsoft Copilot and other AI products through data licensing arrangements, maintaining a healthy Bing presence through this tool has taken on renewed relevance beyond just direct Bing search traffic.
Bing Webmaster Tools includes useful features like keyword research data and a site scan tool, providing a complementary data source alongside Google’s own tools.
We monitor multi-engine performance using tools like this within our SEO Audits & Reporting service.