Author authority refers to the degree to which a specific individual is recognized as a genuine expert by search engines, reinforced through consistent bylines, schema markup, external professional profiles, and demonstrated first-hand expertise across published content.
Strong author authority directly supports E-E-A-T signals, particularly for YMYL content, where search engines place significant weight on whether content was genuinely created by a credible, qualified individual.
Building author authority takes time and typically requires a consistent body of published, credited work alongside genuine credentials and a verifiable professional presence beyond just a single website.
Author authority building is part of our SEO Content Strategy service.