An assisted conversion is a conversion where a particular marketing channel or touchpoint played a supporting role somewhere earlier in the customer’s journey, even though it wasn’t the final touchpoint that directly triggered the conversion.
Assisted conversion data helps reveal SEO’s genuine contribution to overall business results in situations where organic search often plays an important early-stage role — building initial awareness and consideration — even when a different channel closes the final sale.
Relying solely on last-click conversion data without considering assisted conversions can significantly undervalue SEO’s true impact on a business’s overall marketing performance and revenue.
We analyze assisted conversions as part of our SEO Audits & Reporting service.