App indexing refers to allowing search engines to crawl and index content within a mobile app, and in some cases, allowing app content to appear directly in search results with deep links that open the specific in-app screen rather than a browser page.
For businesses with both a website and a mobile app, app indexing can extend visibility to users who already have the app installed, potentially driving stronger engagement than a mobile browser experience.
App indexing typically requires implementing App Links (Android) or Universal Links (iOS) alongside proper structured data connecting the web and app versions of the same content.
App indexing considerations fall under our broader Technical SEO service for businesses with a companion app.