An anchor link is a URL containing a hash symbol (#) followed by an identifier that jumps a visitor directly to a specific section within a page, rather than to the top of a different page entirely.
Anchor links can power “jump to section” style rich results in search, where Google displays direct links to specific parts of a long page, helping searchers navigate straight to the exact content they need.
Well-structured pages with clear section headings and corresponding anchor links improve both user navigation on long-form content and the potential for enhanced, section-specific search visibility.
We implement anchor link navigation for long-form content within our On-Page SEO service.