Agentic search refers to AI systems that autonomously browse the web and synthesize information on a user’s behalf, potentially completing multi-step research or even transactional tasks without requiring the user to manually click through multiple search results.
This emerging paradigm represents a significant shift from traditional search, where AI agents actively navigate and interact with websites rather than simply returning a list of links for a human to click through.
Businesses should consider whether their websites are genuinely accessible and navigable to AI agents, not just human visitors, as this search paradigm continues to develop and grow in adoption.
We monitor agentic search developments within our evolving Technical SEO service.