The Challenge
A personal injury law firm in a major US metro market was struggling to compete against larger firms with established online presences. Their website was technically sound but lacked the local authority signals needed to compete in the map pack for high-value personal injury keywords.
Our Approach
We implemented a multi-channel local SEO strategy. The GBP profile was rebuilt and optimized with practice area-specific services, professional photos, and detailed descriptions. We launched a structured review generation campaign that brought their total review count from 14 to 127 within six months.
Local content targeting specific case types, neighborhoods, and courthouse locations was created to capture the full range of local search intent. A link acquisition campaign targeting local news publications, bar association directories, and legal industry resources built the local authority signals Google needed to see.
The Results
The firm moved to the #1 map pack position for their primary target terms within 8 months. Consultation call volume increased 290%. Organic search became the firm’s primary new client acquisition channel, generating 10x the revenue from search compared to the pre-engagement baseline.