The Challenge
This national retail brand had been stuck on page 3 for their most valuable commercial keywords for over two years. Their in-house team had attempted multiple SEO initiatives that failed to produce lasting results. Organic revenue had declined 23% year-over-year.
Our Approach
We began with a comprehensive technical audit that uncovered 847 distinct technical issues — from critical crawl budget inefficiencies to widespread duplicate content problems caused by faceted navigation. We prioritized fixes by revenue impact and executed them systematically over the first 90 days.
Simultaneously, we developed a topical authority strategy targeting 12 primary commercial keyword clusters. We mapped the full content architecture, identified gaps relative to top-ranking competitors, and built a 6-month content production roadmap.
The link building campaign focused on digital PR — we created three pieces of original industry research that collectively earned 187 editorial backlinks from publications including Forbes, Business Insider, and multiple industry trade publications.
The Results
By month six, organic traffic had grown 830% from baseline. Revenue from organic search increased 10x year-over-year. The site now holds #1 positions for 47 of their target commercial keywords, with 89% of their tracked keywords appearing on page one.