A visibility score is a composite metric, calculated by third-party SEO tools, summarizing a website’s overall ranking strength across a large tracked set of keywords, providing a single, high-level indicator of organic search performance trends.
Visibility scores are useful for tracking overall directional progress over time and for benchmarking against competitors, though the exact calculation methodology varies between different SEO platforms.
Because visibility scores blend performance across potentially thousands of keywords, they should be interpreted alongside more granular data to understand what’s actually driving any observed change.
We track visibility trends as part of our SEO Audits & Reporting service.